Why It Matters: Audio in Videos

We’re so inundated with video content every day that simply writing a script and hitting record isn’t enough to get noticed. Your video has to be a cut above the rest, but the secret to achieving this might surprise you.

Why It Matters: Content with a Purpose

In the early stages, not only are many of marketing efforts unnecessary, they are time consuming distractions from the things that actually matter. Does your B2B finance solution really need a Facebook page? Does your cloud storage platform really need a sleek Instagram?

Why It Matters: The Intersection of Research and PR

Research and PR are, historically, two disparate areas of a business. PR professionals are experts at communication, outreach and, when necessary, saving face. A new breed of PR and content creation team needs to emerge, one that blurs the lines between outreach professional and engineer/data scientist.